RTÉ prepare children's TV for DTT launch?

Michael Watterson's picture

RTE  today (13th September)  unveiled plans for two new programmes strands. RTÉjr will be broadcast for under sixes and TRTÉ for children aged seven to 15 on RTÉ2 from the 20th September 2010.

The new station strands will also have digital radio equivalents in RTÉjr< and TRTÉ, Digital Radio is available on Saorview (DTT), DAB in Limerick and South East and online.

RTÉ Young Peoples Programme commissioning editor Sheila de Courcy said the new programme strands were "quintessential public service broadcasting for 21st century audiences".

She said RTÉjr would be a "safe, fun, magical place for children" while TRTÉ would reflect the demands of thje older cohort.

See also Irish Times<

Saorview (Irish Digital Television) soft launches 31st October 2010 and full public launch between Q2 2011 and end Q4 2011.

RTE has committed to a daytime Children's Channel on Saorview.

RTE TV Autumn Season 2010<

RTE Radio Autumn Season 2010<

These two new "streams" of programming replace The Den (p18 RTE Season 2010 Brochure<)

Update

RTE Press release<

Quote:

RTÉ Television's The Den becomes RTÉjr for 6-year-olds and younger, and TRTÉ for 7 to15-year-olds across RTÉ Television, RTÉ Digital Radio and RTÉ.ie from 20 September, 2010. The brand new channel-blocks and associated programming were launched at an event in RTÉ Television studios today (Monday 13 September 2010).

...

RTÉjr and TRTÉ are channel blocks designed to signal to audiences where they can go to for content designed especially for their age group. They apply across television, digital radio and online at www.rte.ie< in order to ensure a coherent and comprehensive experience of high quality public service broadcasting for our youngest audiences.

Paul Russell, Producer-in-Charge of RTÉ Radio's new media division, welcomed this next stage evolution for digital radio: "RTÉ Junior, as it was called, was Ireland's only radio station for young listeners. It will continue to be so, now as RTÉjr Radio, as part of RTÉ's new cross-platform offer for younger audiences. TRTÉ Radio will sit alongside TRTÉ on Television and Online, and for the first time we have a synchronised audience proposition across three major platforms. It makes great sense, for RTÉ, for parents, for children and younger
audiences."